Packaging and Packaging Waste Regulation (PPWR)
The PPWR introduces, for the first time, EU-wide requirements that are directly applicable to the placing of packaging on the EU market, covering the entire life cycle from design to recycling. The Regulation replaces the previous Packaging Directive 94/62/EC and thus closes a key gap in the EU’s circular economy strategy.
New requirements apply from 12 August 2026. These include, amongst other things, the following provisions:
Substance restrictions:
Limit values for heavy metals (lead, cadmium, mercury, chromium VI: total: max. 100 mg/kg).
Limit values for PFAS in packaging intended to come into contact with food: a maximum of 25 ppb per individual substance and a total of 250 ppb. In addition, a limit value of 50 ppm applies to PFAS (including polymeric PFAS). If the total fluorine content exceeds 50 mg/kg, evidence of the proportion of fluorine present as PFAS or non-PFAS must be provided on request.
Conformity assessment by manufacturers: Obligation to carry out conformity assessment, to be demonstrated by technical documentation and an EU Declaration of Conformity (DoC)
Information requirements for manufacturers/importers: including identification marking, name/brand and postal address on the packaging
In the coming years, further requirements will come into force, for example regarding the proportion of recycled content, recyclability and packaging labelling. Detailed information can be found on the EU website on the PPWR.
These initial steps are now important for you:
Get an overview of your packaging
Definingyour own role
Conformityassessment
Chemical testing
Preparing for futurerequirements
Our solutions
Please contact us if you need support with implementing the PPWR.
Chemical testing
Labelling check
Implementation strategy
Circular Economy Action Plan (CEAP)
A key component of the EU Green Deal is the transition to a circular economy and the gradual elimination of single-use products. In future, products must be designed to be reusable, repairable and recyclable – and to have as little environmental impact as possible throughout their entire life cycle.
Waste management
Legal developments such as the Waste Framework Directive (WFD) set clear priorities: waste prevention is the top priority. It is therefore crucial to pay attention to circular economy principles as early as the design phase.
Extended producer responsibility (EPR) obliges brands to bear the costs of collecting, sorting and recycling their products, especially textiles. These regulations vary from country to country and are part of the Waste Directive and the EU Strategy for Sustainable and Circular Textiles. In order to meet legal requirements, companies must optimise their waste management systems and ensure that materials are reused rather than disposed of wherever possible.
Ecodesign for Sustainable Products Regulation (ESPR)
The Ecodesign Regulation also aims to improve the circular economy, energy efficiency and other environmental aspects of products:
- Improving the durability and reparability of products
- Improving energy and resource efficiency
- Substances of Concern (SOC) that, among other things, impair recyclability
- Setting rules for carbon footprint and environmental impact
- Improving the availability of sustainability information on products
As part of the Ecodesign Regulation, a digital product passport is therefore planned, which requires, among other things, the availability of data on supply chain partners and environmental data.
Our solutions for promoting the circular economy:
